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Sunday, March 25, 2018

Online Marketing for Busy Authors: A Step-By-Step GuideOnline Marketing for Busy Authors: A Step-By-Step Guide by Fauzia Burke
My rating: 4 of 5 stars

This is a much-needed primer for authors needing a kick-start on their marketing campaign.

A lot of it isn't news, but being reminded of everything that's necessary and to highlight a few steps we might be missing, it's fairly essential.

Big takeaways: Every reader, every kind of contact, needs to be earned by a real voice, a personalized message. It's unfortunate for the author who would rather spend his or her days actually writing and polishing the stories that they are so invested in, but it's still important. And kinda obvious.

No one likes spam or blather. Take your time with each person, build contacts, build relationships, make real friends. Then ask for help, especially after you've given it first.

Does this sound daunting for confirmed introverts like myself?

Oh. Yes!

I don't have any issue with treating anyone like they are real people. It's the amount of headspace required to build vast networking empire that makes me want to quail. I don't think I'm any good at any of that. I don't out and mix with people. At all.

If I'm talking with people about things that get me excited, and so much DOES get me excited, then I'm as right as rain. But ACTIVELY asking for help in the much-vaunted art of begging without actually seeming to beg?

It sounds so phony. It sounds so self-serving. It makes me squirm.

And yet. And yet. Writing books is an almost solitary endeavor... at least at first. Some of us are forced to accomplish miracles in a perfect vacuum.

But selling books? It requires word of mouth and therefore a constant building of relationships. We have to use our tools REGARDLESS of our strengths. :) Alas.

I guess it's time to start making friends and begging them to do the things we're unable to do! lol

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  1. The internet is brimming with so many marketing strategies that a new business owner can feel really confused when picking out one of these. I have noticed that the people that have to get instant results in terms of website traffic or sale, they usually go with the techniques like social media and Google Adwords Management.

  2. The article is written comprehensively and self explanatory, appreciate the effort and the free information provided in such descriptive way.
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