Jennifer Government by Max Barry
My rating: 4 of 5 stars
Back a few years after the turn of the century, the world was brand crazy. More than that, it was murderously brand crazy. Remember the debacle around Nike? Murders in gangland over shoes? Or how about the whole stink surrounding the marketing departments who not only capitalized but doubled down on the policies that made this?
Well, this novel truly capitalizes on THAT. :)
And Max Barry takes it all to its natural conclusion. Governments are gutted, corporations rule everything. Do you want your loyalty rewards? How about unfettered capitalism without any restrictions whatsoever?
Please have your credit card handy if you want ambulance service. :)
Barry is one of my go-to guys now. Screamingly fast writing, razor-sharp commentary, and wonderful character-driven adventures that often pull some great bait-n-switches. Just who are we supposed to feel compassion for? Oh my... that IS horrible. :)
But just WHO is Jennifer Government? She's merely one in a fairly large cast of characters who must be defined by their job. I'd say the conceit is unrealistic but I recently had to change my name to Brad Writer. Branding is everything, you know.
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