No Logo by Naomi Klein
My rating: 5 of 5 stars
This was published in 2000, coming out during the time when the internet bubble was riding high but before the fall of the Two Towers (the ones in NY, not Tolkein's).
Its subject matter was Shell, McD's, and Nike. Social awareness was getting a second wind after languishing in general and now it was all about sweatshops. Multinational corporations became our favorite bogeymen (again), and this was when we could throw our weight behind small-time activists and FEEL like we could accomplish some great-seeming things... like getting all the exploiters out of Burma so as to take away the support of that regime.
Remember those times?
Add awareness to the whole Banding idea, the feeling that Corporations are real people with souls (ha), and see this as a way to stop bad practices by attacking their PR image.
Then realize that the problem goes sooooooo much deeper. Much deeper than this book is prepared to take it, except to realize that these highly visible multinational corporations were great as a rallying point but even if anyone could break them down and hold them accountable, it was EVERY OTHER corporation doing the exact same thing that makes the situation seem rather hopeless.
So, and rightly so, this book does not delve into the economics and politics that made the rape of underdeveloped countries possible: the policies and the greed and the perfectly legal practices that can ravage whole countries, their land, and devastate indigenous peoples.
It can't. It's a problem that requires widespread awareness everywhere... and the knowledge of all the interrelated contributing factors... to combat.
We all need to be aware and awake to not just the fact of injustice, but the causes. The only real way we can combat this problem is by waking the real slumbering beast of humanity from its ignorant dream. :)
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